This Week’s Hot Social Media and Tech Stories - May 20, 2013
Last week’s most interesting Social Media and tech stories:
This Week’s Hot Social Media and Tech Stories - May 13, 2013
Last week’s most interesting Social Media and tech stories:
- State Department Demands 3-D Gun Blueprints Be Removed
- 26 Social Media Marketing Tips from the Pros | Social Media ExaminerAre you looking for actionable tips to improve your social media…
This Week’s Hot Social Media and Tech Stories - May 6, 2013
Last week’s most interesting Social Media and tech stories:
This Week’s Hot Social Media and Tech Stories - April 29, 2013
Last week’s most interesting Social Media and tech stories:
- David Pogue: 10 top time-saving tech tips – YouTube Some tips here for everyone.
- 15 WordPress User Errors That Make You Look Silly [Infographic] | CopybloggerThrough superior flexibility and…
Interesting Social Media and Tech Links for week ending July 16, 2012
My favorite links of the week from the best Social Media and Tech blogs and websites:
- US online ad spending statistics [infographic]
Who leads in spending on online advertising?
- Don’t Fall for this Sneaky Klout Trick Designed to Suck You In - Forbes
- Google+ now supports iPad, amen
- How to Use Twitter’s New Search Features
Twitter adds powerful search features ~via Mashable
- Common Mistakes to Avoid While Blogging
Do you blog? Here are some helpful hints.
- Frustrated by Android Fragmentation? Just Buy the Nexus Already [Opinion]
via Lifehacker - I am frustrated that my NEW Motorola Droid X2 won’t be getting jelly bean
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Leverage your tweets for more engagement – Part 2
In Part 1 of Leverage your tweets for more engagement, I discussed the very short life of tweets and the importance getting your content out in front of the audience when they are most likely to see it. I introduced Buffer for queuing tweets for posting at certain times. There are lots of tools that also queue tweets for future posting, Hootsuite for example, but I have found Buffer to be the easiest to use and the most effective.
How do I know when my tweets are most likely to be seen?
Who’s online when you tweet? What are the chances of your content being seen? Do you just put the content out there and hope it gets seen? To find out when your followers are most likely to see your hard work, have a look at Social Bro.
Social Bro
Social Bro’s slogan is “Manage and analyze your twitter community”. This very robust free site lets Twitter users:
- See your Community in a Map
- Manage Twitter Lists
- Browse your Community
- Keep your Community in a Local Database
- Check who isn’t Following you Back
- Fast Communication with your Friends
- Insights about your Twitter Community
- Easy unfollow back tools
- Easy Follow back tools
- and a number of other features
I am not going to review the features. Visit Social Bro and explore. My favorite feature and the one I use most is The best time to Tweet, and that feature is the tie in to this 2 part series on leveraging your Tweets.
Best time to Tweet
Best time to Tweet provides charts on when your followers are online, online followers by hour, online followers by day of week, potential exposure by hour, potential exposure by day of week, when you get more RTs and replies, replies & RTs by hour, replies & RTs by day of week, reach by hour and by day of week.
Opening an account is as easy as downloading a Chrome application, or an app for Windows and Apple powered by Adobe Air. The site will immediately begin syncing your twitter followers for analysis. After syncing, you can explore the results or go directly to the Tools section and choose the Best time to tweet option.
You will get a message that your report is being generated, and that you will receive an email when it is ready. The time this takes is largely dependent on the size of your Twitter network. In my case, I got the email in about 2 hours. Sometimes the email doesn’t come, so check back by clicking the clock icon again in a few hours. The results reflect activity by your top 100 followers and are pretty amazing:
This is just the first frame, showing when your followers are online. If you have a Buffer account set up, Social Bro will actually hook up with Buffer and tweak your queue schedule to match results. Other results and reports include:
- Online followers by hour and day of week
- Potential exposure by hour and day of week
- When do you get the most RTs and Replies, by hour and day of week
- Reach by hour and day of week
- Tag clouds showing what your followers are talking about, what your followers share links about, and your topics that resonate with others
So, if you want to tighten up your tweeting schedule, try Buffer and Social Bro and see the difference in your level of engagement.
Leverage your tweets for more engagement - Part 1
Getting more eyeballs on your tweets
No matter how many followers we have, all of us Twitter users wonder how many people see our tweets. Are they useful? Are they appreciated, or are they silly, narcissistic or dull? Without a reply or retweet, you never know.
With the vast majority of our tweets we believe that we have 140 characters that are important enough to share with someone. To get the engagement that we all desire, it is important to offer your updates at times when they will be seen. Think of all the tweets in your stream every day. My full stream is usually updating too fast to follow. With a tweet’s life of less than 3 hours, you have a very small time window to get your message in front of your followers, and timing is important, because you want to serve that tweet to as many readers as possible. It stands to reason that if most of your followers are within a time zone of you, staying up late and tweeting at 3 AM will miss many of them, your post being buried in the stream and “expire” before most of your target audience wakes up.
There are plenty of strategies to get more eyes on your tweets. In this 2 part series I will introduce 2 tools to space and schedule your tweets, and to offer them to your followers when they are most likely to be online to read at them.
Buffer
Google dictionary defines Buffer as: A temporary memory area or queue used when transferring data between devices or programs operating at different speeds. Bufferapp.com (commonly referred to as Buffer) allows you to set up a fixed schedule of posts to 3 major social media platforms so that you can simply send an item to your “buffer” at any time to be queued for auto posting, based on the schedule you design. I have Buffer available for Facebook and LinkedIn, but mostly use it for Twitter. Autoposting to Facebook can impact the almighty edgerank, but I will address that in a future post. For now we will concentrate on Twitter. Go to http://bufferapp.com and set up your account.
Here are some screenshots of the interface:
Setup Scheduling (setup separate schedule for each platform)
When you have something to share, a thought, or a web page, you can invoke buffer with a bookmarket, or for Chrome users, with the extension Buffer for Chrome. Buffer automatically formats your post according to platform. All platforms are defaulted to ON, but you can toggle them OFF individually.
Item sent to buffer is formatted for Twitter and Facebook. You can choose either or both platforms, then Add to the Buffer.
Buffer Dashboard shows 2 tweets and 3 Facebook posts in queue. You can remove or edit anything still in the Buffer.
You can load up to 10 items into the free version of Buffer for scheduling.
Here’s a quick screen cast to show you how easy this is:
In part 2…
I will introduce you to a tool that will help you identify when your tweets are mostly likely to be seen, AND - here’s the cool part - it will automatically program your Buffer for maximum effectiveness.
Interesting Social Media and Tech Links for week ending May 21, 2012
My favorite links of the week from the best Social Media and Tech blogs and websites:
- Pushing A Hashtag Really Isn’t Going to Work Without Some Preexisting Love and Trust
- Facebook’s IPO: Who Got Rich
- Five Handy Things You Can Do with Google’s New Knowledge Graph Search [Google Search]
- As For Auto Posts…I Take It Back. Almost.
- 10 Things Facebook Should Spend Its IPO Money On
- 9 Ways to Improve the Signal to Noise Ratio on Twitter ~ via Brian Solis
- How to “get” social media? via John Haydon
- The online population boom [infographic]
- Google Knowledge Graph Brings Smarter Semantic Results to Your Google Searches [Video]
- WordPress gets an [unofficial] built-in app store for plugins and themes
- Anyone can use the new Bing now. Here’s how to get it
- The Fallacy of Information Overload - via Brian Solis PR 2.0
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